Play itIs there anything more exciting than trying? Joining Amarantoidea means joining a company where a glance is more important than an email. We're always evolving, but our roots are deep.

AMARANTOIDEA is composed of two words: “Amaranto” and “Idea”. 

"Amaranth" It's a shade of red, named after a scarlet plant the ancient Greeks called "amaranth," meaning "unfading." It therefore represents all the values that remain unchanged over time, such as friendship, mutual respect, and the sacredness that still permeates our land.

 "Idea"   From the Greek ἰδέα, "aspect, form, appearance," from the root of ἰδεῖν "to see." It therefore represents the essence of all mental activities, the seed of every fruit of our activity. 

For us, Amarantoidea is an expression of the freedom to always play it safe!